The "greater than sign” (>) symbol is a recurring visual motif in this branding campaign to highlight the company’s mission: to deliver more to improve patients’ health.
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brand communications
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The "greater than sign” (>) symbol is a recurring visual motif in this branding campaign to highlight the company’s mission: to deliver more to improve patients’ health.
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brand communications
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The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
ASICS
ASICS
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
​
digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
Cardenas
This brand book captures the unique spirit and personality of this Hispanic grocery chain—a company whose mission is to "keep life flavorful.”
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About me
About me
SMIRNOFF VODKA
I have long admired the Smirnoff Brand (especially in college) so it was a real treat to dig in with the DIAGEO experiential team and help craft a gameday for the 2025 NFL Super Bowl.
What they needed: An idea. A hook. And an activation to fit within existing event space and budget.
What they got: An unexpected, instantly iconic event space with extra bayou buzz. Oh, and it got Flavor Flav's attention.
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Bonus round: Who doesn't like a gift with purchase? I also created an all-new, gameday mascot that they now use at every NFL activation going forward: The Tailgator. ​​​​​​​​
