The "greater than sign” (>) symbol is a recurring visual motif in this branding campaign to highlight the company’s mission: to deliver more to improve patients’ health.
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brand communications
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The "greater than sign” (>) symbol is a recurring visual motif in this branding campaign to highlight the company’s mission: to deliver more to improve patients’ health.
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brand communications
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The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
ASICS
ASICS
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
​
digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
​
digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
Cardenas
This brand book captures the unique spirit and personality of this Hispanic grocery chain—a company whose mission is to "keep life flavorful.”
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About me
About me
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Medical equipment beeping, people talking, a woman in pain. A sharp beam of light pierces the darkness. At that very moment, Alec Kaden opened his eyes for the first time...
Just kidding, here’s the abridged version:
Chicago-born, Texas-bred (deep dish to go with that barbecue) I grew up shooting commercials for items I found lying around the house with an old-school cassette camcorder. Guess I was destined to be an adman.
Fast forward that camcorder a few years, and I’m off to the snowy tundra of Ithaca, NY. College food was mediocre, but the people were top-notch. After countless coffee breaks and way too many late nights in the library, I graduated cum laude from the Roy H. Park School of Communications.
Fed up with Antarctic winters, I shipped off to LA in search of sunlight and an illustrious career in the film industry. A few agents told me I had “real moxie, kid” and slipped me business cards, but my screenplays never went anywhere. Eventually, I reunited with my life-long passion for ads when I picked up “On Advertising” by David Ogilvy.
I landed my first advertising gig at a startup writing website copy before cutting my teeth at a few of San Antonio’s top shops.
A few years later, I made my maiden voyage up I-35 and moved to Austin for a job at a major agency. I’ve been at Wunderman Thompson for more than two years where I write for our Dell, Dell for Business, and Alienware accounts. I also support new business pitches and global creative briefs while occasionally lending a hand on our Direct Energy business.
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Resume on request