The "greater than sign” (>) symbol is a recurring visual motif in this branding campaign to highlight the company’s mission: to deliver more to improve patients’ health.
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brand communications
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The "greater than sign” (>) symbol is a recurring visual motif in this branding campaign to highlight the company’s mission: to deliver more to improve patients’ health.
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brand communications
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The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
ASICS
ASICS
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
​
digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
​
digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
Cardenas
This brand book captures the unique spirit and personality of this Hispanic grocery chain—a company whose mission is to "keep life flavorful.”
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About me
About me
Smirnoff x Pride
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At Dentsu, one of our DIAGEO GLOBAL clients, Smirnoff, had a simple request. A headline. ​But, I didn't write one.
Instead, I crafted a global tagline to be used during all NFL pride month events every year: "PRIDE IN EVERY POUR"
The result: Client delight. They have repeatedly asked to use this line on every Smirnoff Pride asset for the foreseeable future (They're weirdly obsessed with it, but I ain't complaining).
Added value and brand equity without added time? Cheers to that.
BELOW: Included, please find a shot of our bar and a sign I wrote. Pardon the crude image quality (the camera on my spy watch has limited resolution). ​​​
