The "greater than sign” (>) symbol is a recurring visual motif in this branding campaign to highlight the company’s mission: to deliver more to improve patients’ health.
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brand communications
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The "greater than sign” (>) symbol is a recurring visual motif in this branding campaign to highlight the company’s mission: to deliver more to improve patients’ health.
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brand communications
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The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
ASICS
ASICS
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
​
digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
​
digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
​
digital displays, retail POP and social media
The company always goes big and bold in promoting its NYC Marathon collection. ASICS has long been the official sponsor of the annual event. The campaign captures the spirit of the brand, highlighting the serious runners’ endless journey.
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digital displays, retail POP and social media
Cardenas
This brand book captures the unique spirit and personality of this Hispanic grocery chain—a company whose mission is to "keep life flavorful.”
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About me
About me
Microsoft 365 Copilot
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Our Microsoft client came with us to a tough problem:​ "How do we promote a new AI agent, within an existing AI application?"
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(For our readers, "Researcher" is essentially a new "lens" or setting for Copilot. It has the ability to draft entire research reports and conduct competitive analyses.)
"I see. Any other considerations?"
"Well, Alec, this campaign has to clearly show that Researcher has improved capabilities beyond the vanilla Copilot, but we CANNOT disparage or downplay original Copilot in any way. Oh, and you have no time. And it has to be appeal to a highly intellectual audience subsector, but still feel VERY Gen Z. Go."
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"Hold my latte."
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The art team and I achieved a nice balance of recognizing the complexity and capability of the new system, while delivering the simplicity needed to appeal to a brainiac Gen Z audience.
